Conversion Rate
Optimisation (CRO)

Enhancing your conversion rate

The online landscape is constantly changing and this means that your business has to keep up with the needs of your audience. If you fail to achieve this then you are likely to see them move to a competitor. Therefore, we believe that converting the audience that you already have is a more cost effective way of generating a profit without having to lure in new customers. This means that your website has to work hard when it comes to conversion rate optimisation.

Enhancing your
conversion rate

How do you improve the way in which your website performs? This is
where we enter by using several proven and trusted methods.

Combined with a team of critical thinkers, we make improving your website performance our primary goal. Using expertise and knowledge, alongside carrying out user research, we use hard data to achieve the right improvements that are guaranteed to add value. Your website is in safe hands with Trusted Media.

It is common to have concerns about your website and of course, you want your page to convert visitors into leads, sales and customers. If this is the case, we can not only make relevant changes and create a page tailored to your needs, but also help you identify where changes need to be made for you to gain maximum value from your website

The testing we carry out enables us to use the analytical data gathered and gives us the ability to see what happened on your page and how it happened. This is information that gives us the feedback required to make the correct changes and further strengthen the trust between you and your clients.

Our ability to implement a visual analysis will make it possible to comprehend just how valuable your content really is, show us if your visitors are reacting the way which you want them to and show is us if your call to actions is prominent. These questions require answers, which is why we work tirelessly to provide a solution.

An understanding
of customer
behaviour

We understand that having a captivating and functioning site is pivotal, but is it reaching your full potential customer base?
After all, your website is your shop window and our ability to identify how customers find your website can help us eliminate the obstacles which prevent people from seeing it, and move your shop window from the back alley to the high street, by using customer’s journeys and understanding issues in order to help you enhance conversion rates.

We take pride in what we do, so gathering pivotal data about your online users is our aim, rather than focusing solely on understanding how they converted, or goal is to understand why they convert, or in some cases why they do not convert. Implementing trivial due to our findings through testing can assist us in shaping the experience for our online customers, and by understanding the way in which they behave and enhancing usability will optimise their experience and improve ROI.

We take an
informed
approach

Trusted Media consists of a team of experts ranging from designers to digital strategists and developers, all sharing the concordant goal of helping businesses develop and bringing the best out of businesses online.

We combine our passion and expertise from across the agency and use it to meet all of our CRO testing requirements efficiently. Through a highly skilled team approach we can create the perfect conversion strategy individualised to your website.

We believe
in science
and data

We take a systematic approach to our work using analysis, hard data and testing to optimise your pages.

This method of design and development alongside our experience will ensure that we deliver the results you expect and deserve.

Conversion Rate
Optimisation FAQS

What is conversion
rate optimisation?

Conversion rate optimisation is a process that generates more traffic and draws more desired outcomes from that traffic. Conversion Rate Optimisation system involves certain internet marketing tactics for increasing the percentage of visitors who perform the desired action on your web page.

Generally, the desired actions are purchasing your product, filling an email subscription form, or subscribing to your services.

Why is Conversion
Rate Optimisation
Important?

Acquiring new customers is a tedious task and causes more cost. While conversion rate optimisation helps you to get the most out of your visitors and existing leads.

If you want to increase revenue/visitor and get more consumers as well, then conversion rate optimisation is very important. With a higher conversion rate, you get a better Return on Investment.

How do you analyse
conversion rate?

You can use analytics tools to analyse your conversion rate. If you’re using Google Ads, then Google Analytics and Google Ads provide great insights and raw data helpful for analysing your conversion rate.

You can set filters to focus on specific data like comparison between the number of clicks on your ad and the number of people who actually took the desired action.

What is a good
conversion rate?

Well, you can’t put a bar to what is a good conversion rate or bad conversion rate. In the retail industry, the conversion rate is generally higher like >50%.

When it comes to internet marketing, the conversion rate varies widely across all the sectors. A conversion rate of 2.5% or above is considered a good conversion rate in e-commerce sectors.

How do you optimise
conversion rate?

Several internet marketing strategies take part in conversion rate optimisation. Generally, the first step requires you to refine your ‘pre-selling’ system, and then you need to write compelling & clickable ads with highly relevant keywords intended to get clicks from your target audience. Maintaining high relevancy between your ads and corresponding web pages is crucial as well.

How to calculate
conversion rate?

To calculate your conversion rate, follow the below simple steps:
Divide the number of goals gained in a certain duration by the number of total visitors during the given time. To get a percentage, multiply the answer by 100.

Let’s say your page had 15,000 visitors out of which, 5,000 took the desired action, then your conversion rate is 33.33%.

See how we
did this for …

EyebrowQueen

EyebrowQueen has taken the industry by storm. Created by Nilam Holmes, who started the eyebrow revolution in 2008, EyebrowQueen is a brand on the lips of professional beauticians and makeup artists as well as the public.

We soon established a great synergy with the innovative and passionate team at EyebrowQueen, as we too consider ourselves passionate and innovative. The results speak for themselves, in just eight months

Collagenwave

Celebrity-endorsed aesthetic treatment, Collagenwave, has a growing base of A-list fans but wanted to improve its brand awareness and search visibility among a broader online audience. With non-surgical beauty treatments becoming more and more popular, it was vital that Collagenwave improved its visibility and positioned itself as a true industry leader.

When the team at Collagenwave came to us, they had a basic website with limited functionality that didn’t represent a true reflection of the high-end brand

Nilam Holmes

Beauty industry icon Nilam Holmes has a number of luxury, high-end beauty brands under her belt, but was looking for a professional website to further establish her personal brand away from these businesses.

This website would be a platform for Nilam to showcase her knowledge and experience in the beauty and skincare industry, alongside her products, services and businesses.

The 80’s and 90’s cricket show

Popular sporting podcast, the ’80s and 90’s cricket show was looking to create a compelling brand that encompassed the retro age their podcast focusses on, as well as develop a website to act as a central hub for fans and followers.

This website was a brand new venture for the podcast, who previously just relied on their show to be their only platform

Kerry Ellis

Award-winning leading lady Kerry Ellis has taken the stages of West End and Broadway by storm, starring in productions such as We Will Rock You, Wicked, Oliver and Les Miserables.

While Kerry had been busy releasing a solo album and touring with Brian May across the world, her website was not providing the same success. Basic and lacking in design that genuinely reflected Kerry’s brand, it was also difficult to manage, making it challenging to update information about events and releases.

Dermaspa

Prestigious beauty destination, Dermaspa had a well-established website that multiple providers were managing – always a challenge for busy business owners. The website was functional but was lacking when it came to providing an enhanced user experience that Dermaspa’s audience expected, and that truly reflected the luxury brand.

Our unrivalled skill and experience, and proven track record for designing and developing high-performing e-commerce website led to incredible results for this client.

Open Wilding Project

Playing a crucial role in the preservation of wildlife and the future of conservation, the Open Wilding Project approached Trusted Media because the basic website they were using was limiting the visibility of the Open Wilding Project, and ultimately – their funding.

The project and its important cause soon grabbed our attention, and we knew that we could put our e-commerce design, development and marketing skills experience to use, improving the representation of the brand and improve the performance of the website.