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5 WEB DESIGN STATS THAT WILL MAKE YOUR EYES WATER

How websites can impact your brand presence and business profitability in 2020.

If you are looking to:
– Increase brand credibility
– Gain customer trust
– Reduce abandon carts

A website is not just a website. It’s a representation of your brand

Here are the top 5 web design stats that will make you cry:

1 – 75% of people base credibility by a website
2 – 94% of people don’t trust an outdated website
3 – 77% of shoppers abandon cart due to high delivery fees
4 – 52% of online shopping is done via mobile
5 – 91% of small businesses don’t have a mobile-friendly website

If you’re looking for a website redesign, it can be helpful to know how websites can impact your brand presence and business profitability.

A website is not just a website. It’s a representation of your brand, it’s your portfolio, and it’s your store. Giving it the same amount of attention and detail to a physical store will ensure that you gain the most from your website.

With this in mind, we’ve revealed some of the most revealing web design statistics that we hope will make you realise the impact of your website on your overall business.

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75% of
people base
credibility
by a website

According to research by Stanford University, 75% of people base the credibility of a business by their website.

People will immediately make a judgement about your business from their first visit to your brand’s website. If this is a negative perception, you could be missing out on customers.

Unfortunately, in the realm of web design, looks matter. Your website says something about whether you can be trusted as a brand, and will ultimately play a large part in a customers decision to engage with you.

Just in the same way people will buy from people they like, the same can also be said for websites. If they like the look of your brand and get a strong sense of trust and value, they will be more likely to feel confident in making a purchase.

94% of
people don’t
trust an
outdated
website

You may think that once your website is built, that’s it. But you couldn’t be further from the truth.

Designs change, technology changes, and so too will your website.

Rather than see it as a complete project, it’s essential that you continue to review and update your website to make it relevant to the user experience.

As users, our experience will begin to change over time, and your website has to keep up with these changes.

As revealed in a study by Northumbria University by Dr Elizabeth Sillence, 94% of people don’t trust an outdated website.

Maintain a growth mindset towards your website, and see it as an ongoing project that should be regularly checked and updated.

77% of
shoppers
abandon
cart due to
high
delivery fees

It may not be your product or your website that’s making customers drop off. Instead, according to research into cart abandonment on eCommerce stores, the high delivery fees are leaving much to be desired. 77% of shoppers abandon cart due to high delivery fees.

If you run an eCommerce store, this should be a high priority when reviewing your website. With many online retailers offering free UK shipping, it’s vital that you’re offering a competitive reason for people to shop with you, rather than turning them away.

52% of
online
shopping is
done via
mobile

Millennials are being blamed for the surge in mobile shopping. Or mCommerce as many marketing pros are coining it. And it’s no surprise, as 73% of millennials use their mobile phones to shop online.

Since the dawn of the smartphone, mobile searches have gradually taken over desktop searches. Which means it’s natural for more people to research on their phone and then make a final purchase.

The push towards mobile has also been supported by Google. Since July 1st 2019, Google rolled out the ‘mobile-first’ index. This means Google now uses the mobile version of your website to index and rank it, rather than the desktop version.

If you haven’t updated your website to be mobile-friendly, we would highly recommend putting this to the top of your website redesign list, as it could be severely impacting your rankings.

91% of small
businesses
don’t have a
mobile-friendly
website

As previously mentioned, mobile comes first. Yet, according to research, 91% of small businesses don’t have a mobile-friendly website.

Being online isn’t enough. As a small business, your website has to help you with being discovered online.

If your website isn’t accessible by mobile, you won’t be found in the search engine, and users will not enjoy using your website, which means the ranks you do have could begin to decrease.

People want to be able to use their smartphone when researching or purchasing a product, and if your website doesn’t meet their needs, you will miss out.

Only by having the knowledge can we make effective changes.

Make a note of these statistics and which ones could be directly impacting the performance of your website.

Needing support with your content strategy?

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Dean Lynn

Managing Director

Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you’ll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean’s not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.

Book a discovery call
Dean Lynn

Dean Lynn

Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you'll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean's not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.

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