Client
Bolin Webb
Date
June 2021
Results
- 400% in website impressions
- 50% increase in conversion rate
- 50% increase in e-commerce sales
- 600% YoY growth
Bolin Webb
Brief
Bolin web is an eCommerce website regarding razor and blade. Worked from wireframe to design. After design approved we started implementing eCommerce functionality on website as user friendly. After completion of the website we worked on optimization of a website to load the website faster for user experience and for better performance.
The Problem
Bolin web is an eCommerce website regarding razor and blade. Worked from wireframe to design. After design approved we started implementing eCommerce functionality on website as user friendly. After completion of the website we worked on optimization of a website to load the website faster for user experience and for better performance.
- The Branding was poor and didn’t reflect the high quality and premium craftsmanship of Bolin Webb’s razor.
- The checkout process was slow, detracting from user experience and brand credibility. The process instilled doubt in the user’s mind, instead of building trust.
- It was difficult to differentiate between the range of products. Each of Bolin Webb’s grooming products deserves to be showcased effectively to appeal to the users – this wasn’t the case.
Solution
Putting experience into practice
We worked closely alongside the Bolin Webb team to design and build an e-commerce website that was on-brand and highly functional, offering an enhanced user experience that increased conversions. We also implemented e-commerce marketing methods that increased search engine visibility, increasing quality traffic and driving leads.
We like to think we know our stuff, so what we did, was this:
Rank up the SEO
The first task on the priority list was improving the website’s SEO (Search Engine Optimisation). This included in-depth research and creating a list of targeted keywords for Bolin Webb – these were the words and search terms we were going to focus on to rank the website on the first page on those keywords.
Content is, in fact, still king and well-researched, well- written copy played an enormous role when it came to on- page SEO. Relevant and engaging blog articles were created; the website’s metadata was redrafted, images and media on the website were optimised by adding alternative tags.
Off-page SEO was also a focus, and this was improved through digital PR and content campaigns naturally gaining relevant high authority backlinks, and referrals from established online platforms.
The Conversion Rate Rockets
The newly redesigned e-commerce website played a critical role when it came to showing the products. It also enhanced the buying process, making it seamless, quick and efficient, not giving users any reason to abandon the sale.
The redesigned website had a minimalistic look that clearly communicated the products’ high-end craftsmanship through razor-sharp (sorry) copy and incredible images. We also shared the brand story, engaging the user further. The website showcased the brand in all their glory and created brand advocates.
As we had turned Bolin Webb into a global brand, it was only right that we added multiple currency options to cater to the international customers.
Unsurprisingly, our efforts bore fruit: we increased the conversion rate by 50%; it jumped from 2.1% to 3.2%, naturally increasing online sales.
We helped to turn Bolin Webb into an international brand with increased brand awareness and a revamped online business model that achieved 600% YoY growth. Do you want to learn more about how we can help you accomplish similar results? Book a discovery call with us today!
Complete list of services undertaken:
- Complete redesign of the Website design and development
- Integration with booking solution
- Website hosting & management
- Business email solution
- Customer journey experience improvements
- Conversion rate optimisation
- Search Engine Optimisation
- Email Marketing
- Digital PR
- Business and marketing consulting
- Holistic reporting on performance (reporting on all data across all channels). This provided in-depth business data and helped shape new treatments and services
The Result
The first task on the priority list was improving the website’s SEO (Search Engine Optimisation). This included in-depth research and creating a list of targeted keywords for Bolin Webb - these were the words and search terms we were going to focus on to rank the website on the first page on those keywords.
Content is, in fact, still king and well-researched, well-written copy played an enormous role when it came to on-page SEO. Relevant and engaging blog articles were created; the website’s metadata was redrafted, images and media on the website were optimised by adding alternative tags.
Off-page SEO was also a focus, and this was improved through digital PR and content campaigns naturally gaining relevant high authority backlinks, and referrals from established online platforms.
