OPEN WILDING
Created by Students for Students and the Environment
The Problem
The Open Wilding Project had a very basic Wix website that had a number of user journey issues with students not being able to donate or sign up to support the project. At the same time the design and branding was struggling to portray the message across to the users, so they needed a new micro website to push the exposure of the project and increase the support.
Key problems faced by the client:
- Site speed issues
- Low conversion rate
- Poor user journey
- Non optimsied website
OPEN WILDING
Playing a crucial role in the preservation of wildlife and the future of conservation, the Open Wilding Project approached Trusted Media because the basic website they were using was limiting the visibility of the Open Wilding Project, and ultimately – their funding.
The project and its important cause soon grabbed our attention, and we knew that we could put our e-commerce design, development and marketing skills and experience to use, improving the representation of the brand and improve the performance of the website.
List of services undertaken:
- Complete redesign of the Website design and development
- Bespoke support / donation form
- Website hosting & management
- Business email solution
- Customer journey experience improvements
- Search engine optimisation
- Business and marketing consulting
The Result
- Increased brand awareness
- Increased search visibility
- Better user experience
- Increased subscribers and donations due to how easy it was to sign up
- Improved brand message
3600
increase in website impressions
8.3
increase in click-through rate
700
ranked keyword
So tell us,what results do you want to achieve?
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