Client
Textbook Teachers
Date
June 2021
Results
- 10,000+ Clicks from Organic search in 4 months
- Increased Organic visibility organic visibility by 3,467%
- Increased applications by 40%
- Over 140+ page one listings in the first 6 weeks.
Textbook Teachers
Brief
We have worked with Textbook Teachers to design and develop a website that represents their new brand.
We have helped Textbook Teachers increase their organic visibility by 3,467%! resulting in over 140+ page one listings in the first 6 weeks.
We have increased applications by 40%
The Problem
Textbook Teachers are a recruitment agency within the education sector. As a competitive market, they were lacking organic visibility and were not being found for their key search terms.
As a growing business Rydal felt thTo try and increase the performance of their website, Textbook Teachers had implemented a Google Ads campaign, but this was not converting well for them. For high spend, they were only receiving 10 – 20 leads per month.
Both their website and ad campaign meant that Textbook Teachers were investing heavily in their marketing but seeing very little in return.
As a competitive industry, Textbook Teachers needed to improve both their organic visibility and ad strategy if they were to succeed against strong local competitors.eir old website was outdated and unattractive, and the branding was out of date.
Now working across the UK they needed a website that truly represented their services, and could help set them above their local competitors.
Solution
When we got to understand the needs of Textbook Teacher’s business, our first port of call was improving the website.
By understanding what their clients were seeking and the specific areas they wanted to tackle within the education sector, we were able to build and design a website that supported Textbook Teachers core mission.
A vital part of this website build was understanding how Textbook Teachers differ from other education recruiters, as they had values they really wanted to represent on their website.
Once the new website was live, we integrated a long term SEO strategy, which has enabled them to gain top positions for key phrases.
With a new website more user-friendly, and organic visibility lifted, Textbook Teachers have seen a dramatic uplift in enquiries.
To further support their lead generation strategy, we also implemented a new Google Ads strategy. With our input and knowledge to create these Google Ads Campaigns, Textbook Teachers now see over 250 leads per month, from the same spend they were getting for 1o before we came along.
Complete list of services undertaken:
- Complete redesign of the website design and development
- Branding creation & development
- Customer journey experience improvements
- Audits and analysis for business
- Measurement & reporting services
- Search engine optimization & organic search
The Result
We deliver real results for our Trusted Partners because it’s the results that really matter. From a new website to a digital marketing campaign; we help you realise what needs work, and deliver the results. But don’t just take our word for it, here are the real-life results we’ve delivered for our Trusted Partners.
