Client
XChange Training
Date
June 2021
Results
- 37% Increase in online bookings
- 150% Leads per month via pay per click
- Increased search engine visibility 200%
Xchange Training
Brief
XChange Training is a training provider across the UK for over 35 of the most used applications across different sectors. Training across Adobe suite, SketchUp and Microsoft office, they are a company which helps in accelerating the growth of people online and one that thrives of building the confidence people need to use certain programmes for work or leisure. X Change Training (an authorised training centre for Adobe) approached Trusted Media with the requirement for an SEO boost, and seeing the high quality of training they delivered, Trusted Media were more than happy to use our SEO skills to help heighten the reach of a business which helps so many people find employment and plays a crucial role in self-empowerment.
The Problem
XChange Training is a training provider across the UK for over 35 of the most used software applications across different sectors. Training across Adobe Suite, SketchUp and Microsoft office, they are a company which helps in accelerating the growth of people online.
XChange Training is an authorised training centre for Adobe. In a saturated market for software training, XChange Training was struggling to gain organic visibility over their other competitors.
With low brand awareness online, they needed to increase their online presence in order to secure more bookings through their website.
Solution
Xchange Training partnered with Trusted Media to increase their online bookings.
After a competitors analysis, it was clear that the brand and website were looking outdated and were not user-friendly. Many potential leads were dropping off at the enquiry stage.
We built a brand new website for Xchange Training and refreshed their brand.
The new website provides more information about their various courses and gives users a much quicker booking journey than the previous website. The change to the booking form alone has seen an increase in training placements.
With the new website launched, we then took the opportunity to optimise the Xchange Training website for key competitive terms nationally, and in their key locations such as London, Manchester and Glasgow.
Using localised SEO, we were able to secure Xchange Training top positions for over 75 competitive keywords.
Trusted Media also highlighted across the website the fact that XChange Training had courses tailored for everybody, from beginners, to intermediate trainees and to advanced learners. This was pivotal when attempting to rank because most people who enrol on courses are unaware of their own abilities, and rarely think there is a course which is suited for them, so we highlighted this fact to help not only XChange but also pupils who were looking to further their skillsets.
Xchange Training continues as a partner with Trusted Media with ongoing consultancy support. In particular, we regularly support and strategise their SEO and Google Ads Campaigns.
The Result
We deliver real results for our Trusted Partners because it’s the results that really matter. From a new website to a digital marketing campaign; we help you realise what needs work, and deliver the results. But don’t just take our word for it, here are the real-life results we’ve delivered for our Trusted Partners.
