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The ultimate guide to launching a successful podcast

Here are the best tips to increasing online conversions in 2020.

If you are looking to:
– Generate more sales
– Increase basket values
– Gain customer loyalty

Then you will love the new actionable techniques covered in this guide.

Let’s get started.

In 2020, podcast production is one of the most popular trends in the digital media industry. To give you an overview of the podcast’s importance in today’s world, here are some stats:

  • According to Podcast Insights, there are more than 850,000 active podcasts with over 30 million episodes. The numbers are only going to increase in the future.
  • As per ofcom, 7.1 million people listen to podcasts each week in the UK. These numbers are from 2019 when a 24% increase in podcast audience was reported.
  • Podcasts feature in all genres with entertainment being the most popular, followed by comedy & talk shows.

Podcasts are playing a big role in growing the brand’s audience base and credibility. Podcast is one of the most easy-to-consume forms of content because you can listen to it whenever you want.
When the right strategies and efforts are put into launching your podcast, expect it to take off and monetize well. The following guide will provide all essential points to launch a successful podcast.

Start with a
concept/theme

How To Launch A Successful Podcast

Before going into any other details, let’s start with emphasising on the importance of having an underlying concept or theme. Just as with any business, your podcast should be underlaid with a specific mission.

Come up with a strong concept that inspires. Your passion could be the best place to have a theme behind your podcast. The sole purpose behind having a concept or theme is to help you stay interested in producing podcasts & be concise about your content.

02

Give an
interesting name
to your podcast

You should be as excited about your podcast name as your brand name. Just follow the same approach that you would do as when you decided your business name. Start by brainstorming names for your podcast and you’ll eventually get to a good name.

Your podcast’s name should be catchy & relevant to your niche/industry. Even if you’re finding it difficult to be satisfied with a certain name, just go with it and don’t get stuck in this phase for a long time.

Podcast The Ultimate Guide To Launching A Successful Podcast

Build
the buzz

Building A Online Community Creating A Buzz

If you want to launch a successful podcast, then don’t hold back yourself from announcing it everywhere. Here, building the buzz refers to creating excitement in your target audience about your podcast launch.

Follow the below tips to build the buzz!

  • Give yourself a deadline and set a launch date & time.
  • Strategically place pieces to inspire & excite people about your podcast.
  • Put together a calendar of days to post about your podcast launch on each marked day.
  • Post on your social media accounts, blogs, YouTube channel.

04

Create excellent intro &
outro of your podcast

Excellent audio trailers and intros have the same worth as movie trailers. If you build up curiosity and excitement in your target audience, then promote your podcast with excellent trailers and teasers.

Use dramatic and exciting sounds and high-quality audio in your trailer. Your voice should sound confident and exciting to your audience so that you can catch their attention and leave the desired impression on their minds.

Share your podcast trailer/intro on your social media accounts and publish them on your website as well.

Create Intro Or Outro Videos For Your Podcasts

Create
artwork for
your podcast
promotion

Create Artwork For Your Podcast Promotion

Your podcast launch needs creative artwork as well as that’ll be used in promotional campaigns. If you don’t know much about graphics designing, then hire a creative designer to get artwork created.

Adding visual elements to your logo, posters, and banners that portray the concept of your podcast. You can use your portraits as well in the images. Visually appealing and aesthetics thumbnails or podcast images increase the chances to get more views. Design cover art of your podcast according to every platform’s guidelines.

06

Collaborate with
brands to get the
initial boost

Brands value content creators and sponsor them. You should get in touch with your niche related brands and request them for collaboration.
If you can get sponsorship from them, then it could do wonders for your podcast. You’ll get access to their audience base and it will provide the initial thrust to kickstart a successful podcast.

Rocket Taking Off

Use better
equipment for
high-quality
sound

Use Better Equipment For High Quality Sound

Even though high-quality and engaging content is what listeners are looking for, however, they won’t stay hooked to your podcast if sound quality is poor. Use better equipment right from the start of the first-ever episode of your podcast. It will put up a good impression and they’ll be more likely to listen to your podcast.

Use proper editing software to equalize your sound and cut mistakes that happen during the recording.

08

Interview known/
popular people

When launching any product, service, or anything fresh, inviting popular people to the launch your podcast increases its success. That’s what you need to target at the start. You won’t find it easy to invite and interview popular people from your relevant industry, but make use of your social circle and ask for favours.

If you can manage to interview popular people, you’ll also get good traffic to your podcast through their audience base. Advertise/promote your podcasts with popular people as part of your launching campaign to excite people.

Interview Known Popular People

Publish your
podcast to
directories like
Shopify, Apple
Podcasts, and
YouTube

Now it’s time to take the final step. Submit your podcast to all the popular platforms like Shopify, iTunes, and YouTube.

You’ll find it easier to publish on YouTube as compared to other platforms. Shopify and iTunes take some time to approve your show. Submit your show on Apple one week prior to the launch date to ensure everything is good to go. Once your show is approved, keep posting episodes regularly and according to the schedule.

Big Image

Dean Lynn

Managing Director

Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you’ll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean’s not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.

Dean Lynn

Dean Lynn

Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you'll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean's not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.

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