The website underwent a complete overhaul with a complete redesign and redevelopment. The new website reflected the brands modern, understated but luxurious image that appealed to its audience, while its functionality offered a slick, quick and logical user journey – building trust.
The checkout process was far too long, using our extensive knowledge of e-commerce design and development, we made sure the process was shortened, only gathering key information to prevent carts being abandoned.
The transformation of the checkout process and introduction of a number of payment methods including PayPal, Apple Pay and Google Pay meant that EyebrowQueen’s products were more accessible. This allowed for impulse purchases that are synonymous with mobile traffic and paid social media advertising – a strategy implemented by Trusted Media that provided a significant return.
