Email marketing plays a crucial role in building loyal brand advocates and generating sales. With this in mind, we knew that we had to introduce email to EyebrowQueen’s marketing strategy, and we were right – in a short time the number of subscribers quickly increased by 457%.
To make sure that the brand was visible in the search engine results pages, we worked to improve the SEO of the website. On-page SEO included the introduction of high quality, highly relevant blog content, data-informed metadata that was aligned with user searches were created, and website images were optimised with alt tags.
Off-page came in the form of digital PR, building brand awareness and the website’s authority through high-quality backlinks and referrals from established online platforms.