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Content marketing is a functional and useful way to gain brand exposure and reach a wider audience with your product or service, but many people have a misconception that content is solely content which is written such as blogs, press releases and newsletters.

Content marketing is of inordinate importance when presenting your service or product to a new audience. Creative content is cardinal and can also come in various forms to blend into the publications or social media platforms which it is designed for.

Some examples of creative content include:

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Images are perhaps the most convenient way to share creative content which consists of more than text, and there are several ways which images can convey the message you are trying to get across to your audience without solely using textual content. Images can be just that, images of a product or service you offer giving the user a feel of what they will receive if they choose your brand for a service or product they require. Images can highlight the surroundings in which your services take place giving customers an idea of where you are based.

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Although quotes are text, they are usually backed by an attracting and captivating background image which can be shared on pages such as Instagram with added hashtags to further boost the relevancy and reach of your post. Posting quotes on Instagram will only be visible to your current followers, but using the correct and relevant hash tags, your image could outstretch to a much wider array of accounts, which could lead to extra custom and an expanded following.

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Video Content 

Social Media is promoting video content across all platforms, from an increase in LinkedIn videos, live Periscope, to the option for Live videos on Facebook and most recently Instagram TV, all of which are encouraging users to interact more through video content and giving users a platform to release longer videos, with Instagram T.V giving users the option of uploading videos up to sixty-minutes from a verified account, while a solid ten minutes from a standard account.

Video content is a utilitarian method of releasing content for your business because it can be a great rapport building technique if you create videos using yourself or your employees to tell a story. This is an interesting concept as it shows that you are willing to engage with followers and will attract new followers and customers also.

Video content can include reviews of your products and promotion of products, which could have more of an impact than images. Client testimonials could also be recorded via video, showing your audience that people are happy with your business through first hand experience, giving more authenticity to their feedback.

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Audio content is growing rapidly in recent years, with things such as podcasts and audiobooks becoming popular ways to release content in an informative and engaging way, with many customers enjoying the concept of podcasts because the dialogue between hosts and guests tend to be general and authentic conversation rather than sales pitches, which makes it a fantastic way to release information to an audience.

Audio is also valuable because it requires no visual concentration, meaning that you can listen to content while driving, working or even sleeping. If you create six hours of content, this may seem a lot in video or writing, but if somebody is travelling this is the equivalent of a commute to some of your targeted audience, meaning that you really can fit a lot of content in. However, to fill a long time of content, you must make sure that it is gripping and interesting to your audience to maintain engagement for longer periods of time.

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Infographics are still popular in 2018 and this is because they are a very practical way to convey information in an enchanting manner which will attract customers and viewers to take an interest in the message you are sending across.

Studies show that 90% of information transmitted to the brain is visual, so accompanying imagery to your text on an infographic is practical. People reading context Is also dropping with adults only reading around 25% of a text on a page, and infographics having 30 times more chance of being opened and read fully than simply written articles.

Further evidence to support the above comes from site such as Pinterest, which has grown by over 50 million users in 2017 and has now over 200 million users worldwide, so infographics are clearly working!

Dean Lynn

Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you'll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean's not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.

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