Why Google Discover is so important, here’s why
Here are the best tips to increasing mobile traffic from Google Discover in 2020.
If you are looking to:
– Gain insain mobile traffic
– Increase reach with your content
– Gain new customers
Then you will love the new actionable techniques covered in this guide.
Let’s get started.
Currently, every SEO strategist or digital media marketer knows that Google Discover is one of the factors behind the sudden spike of mobile traffic to websites.
Despite knowing that Google Discover is a viable way to bring traffic to your site, little do they know about how to optimise for it. In this article, you’ll learn what is Google Discover, its importance, and useful ways to leverage it in online marketing.
What is
Google Discover?
Google Discover is a feature on Google’s apps, which provides recommended content to users based on their Google search history. Google Discover recommends a mix of fresh & evergreen content. Google Discover puts great emphasis on videos and images – thus making the feeds more attractive to users.
Google Discover is a revamped version of Google Feed, which was also focused on recommending content to users based on their searching habits. However, after the success of Google Feed, Google revamped it into a better version as a part of their bigger initiative to improve the user experience.
Why Google
Discover
is so important?
When Google Discover was launched in September 208, marketers and site owners observed a sudden spike in traffic to their sites. This spike was steeper for publication websites and high-authority websites with a lot of visual & evergreen content. Vogue is one of the platforms that has benefited hugely from Google Discover.
According to VP of Audience Development, more traffic to their international edition sites is coming from Google Discover as compared to Google Search. Google Discover indicates where the search engines are going. Even though it is relatively a newer feature and only available in apps, its results are staggering. Engaging content with high-quality visuals, videos, how-to guides, and high-quality content are automatically promoted by Google Discover’s ranking algorithm.
As earlier said in this article, Google Discover is part of a bigger initiative by Google, which is a “three-tiered shift” in how Google approaches searches. One key tier is providing query-less ways to information and that’s what Google Discover is focused on.
We can expect a future where users will only rely on Google Discover because it’ll be giving them direct access to enough relevant information without using Google Search. So it makes huge sense to embrace Google Discover with open arms and work on your website to feature in Google Discover. However, it doesn’t mean that you should stop practising your current SEO strategies. Using a few tactics, you can increase your chances of landing in Google Discover’s recommended content.
How to get featured
in Google Discover?
Here are some useful tips to increase your chances of improving your site’s visibility, its search ranking, and an eventual chance to appear in Google Discover.
High-quality SEO content
Google Discover doesn’t rely on keywords when providing content to users, but high ranked content has high chances of appearing in Google Discover. You need to apply standard SEO practices on your content to push it in higher rankings and uplift your chances of featuring in Google Discover.
Google Discover relies on the user’s previous search habits or search history and provides relevant content.
The content comes from high ranked and high authority websites, so optimise your website for higher rankings.
Use a mix of evergreen & trendy content
It is clearly stated on Google’s official introduction of Google Discover that it aims at providing a mix of fresh and evergreen content. This gives users an all-round experience where they stay updated with current happenings in their favorite niche and also get valuable information through evergreen content.
If you’re striving to feature in Google Discover, then keep posting fresh content on trendy topics and also write evergreen content. It will not only help you feature in Google Discover, but a great way to build your credibility as a content creator or publication. Your audience will recognise you as a strong knowledge-base of industry trends and foundation topics.
Use optimised images
Google Discover feeds mostly contain content with strong visual elements like attractive & informative images. It won’t be false to say that Google Discover is a “UX thing”. Google clearly states that Optimise your content for Discover, and adding optimising your images is a key part of optimisation for Discover. Websites with high-quality and large-sized images experience a 5% increase in CTR and a 3% increase in audience retention on their site.
Google Discover prefers recommending content with large-sized images to make it appealing to the audience.
Follow the below guidelines:
- Use large images
- Resolution should be high, at least 1,200 pixels wide
- The image should be appealing. Ensure vibrancy in your image
- Use Alt Text
- Mention the name of your image appropriately
- Optimise your site for mobile devices
Emphasise on this point more than anything else because Google Discover is only available on mobile devices. Make sure your website is optimised for mobile devices. Imagine after all the efforts your site is featured in Google Discover, but users enter your site and find it poorly designed for mobile devices. It will be a huge turnoff for them.
Practise all the mobile optimisation tactics to ensure your site is mobile-friendly.
Post videos
Video content is an integral part of Google Discover feeds. Add interactive and high-quality video content to your site.
- Post how-to tutorial videos
- Demonstration videos of niche-related topics/skills/products
- Post videos that explain your brand
Keep practising these tips with consistency and be patient. You’ll eventually get your content featured in Google Discover.
Dean Lynn
Managing Director
Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you’ll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean’s not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.
