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Why Google Discover is so important, here’s why

Here are the best tips to increasing mobile traffic from Google Discover in 2020.

If you are looking to:
– Gain insain mobile traffic
– Increase reach with your content
– Gain new customers

Then you will love the new actionable techniques covered in this guide.

Let’s get started.

Currently, every SEO strategist or digital media marketer knows that Google Discover is one of the factors behind the sudden spike of mobile traffic to websites.

Despite knowing that Google Discover is a viable way to bring traffic to your site, little do they know about how to optimise for it.  In this article, you’ll learn what is Google Discover, its importance, and useful ways to leverage it in online marketing.

What is
Google Discover?

Google Discover is a feature on Google’s apps, which provides recommended content to users based on their Google search history. Google Discover recommends a mix of fresh & evergreen content. Google Discover puts great emphasis on videos and images – thus making the feeds more attractive to users.

Google Discover is a revamped version of Google Feed, which was also focused on recommending content to users based on their searching habits. However, after the success of Google Feed, Google revamped it into a better version as a part of their bigger initiative to improve the user experience.

Google Discover What Is It

Why Google
Discover
is so important?

When Google Discover was launched in September 208, marketers and site owners observed a sudden spike in traffic to their sites. This spike was steeper for publication websites and high-authority websites with a lot of visual & evergreen content. Vogue is one of the platforms that has benefited hugely from Google Discover.

Bar And Line Graph Growth

According to VP of Audience Development, more traffic to their international edition sites is coming from Google Discover as compared to Google Search.  Google Discover indicates where the search engines are going. Even though it is relatively a newer feature and only available in apps, its results are staggering. Engaging content with high-quality visuals, videos, how-to guides, and high-quality content are automatically promoted by Google Discover’s ranking algorithm.

As earlier said in this article, Google Discover is part of a bigger initiative by Google, which is a “three-tiered shift” in how Google approaches searches. One key tier is providing query-less ways to information and that’s what Google Discover is focused on.

We can expect a future where users will only rely on Google Discover because it’ll be giving them direct access to enough relevant information without using Google Search.  So it makes huge sense to embrace Google Discover with open arms and work on your website to feature in Google Discover. However, it doesn’t mean that you should stop practising your current SEO strategies.  Using a few tactics, you can increase your chances of landing in Google Discover’s recommended content.

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Dean Lynn

Managing Director

Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you’ll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean’s not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.

Dean Lynn

Dean Lynn

Dean is the Founder of Trusted Media and has over fifteen years experience of commercial business marketing. If you ever meet Dean, you'll quickly realise how honest and straight to the point he is; something his clients love about his marketing approach. When Dean's not at Trusted Media providing marketing consultancy to clients, he can be found at home with his daughter, who loves creating (breaking) things. Dean never sits still, enjoys eating food (part-time #instafoodie), and finds his happy place in the kitchen baking or in the garden.

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