Our content marketing services are moulded around the idea of providing new and existing customers with content that engages inspires, intrigues and entertains.
This means, we will provide your business with a way of creating awareness of your brand, helping your audience understand how they can relate to it.
As well as this, it will help increase visitor numbers, capture crucial data and help to drive sales for your business.
We understand that content marketing can be carried out in numerous ways. You can target customers through engaging stories, video and blog content and by providing them with alluring stories that can enhance their lives and draw them towards your business.
We love the challenge that comes alongside working with diverse types of businesses because the individuality of each business means we must adapt and continually improve to successfully develop and design captivating content marketing strategies for your business.
This strategy will be created with your target audience underpinning its structure and ultimately its success. The campaigns we create are designed to be features in publications, websites, news sites as well as blogs.
We will target the correct avenues which your potential customers are attracted to and this will result in an astronomical growth in numbers as our strategy results in your business being featured in the right places.
This will then lead to an increase in click-through’s taking them direct to your landing pages.
Our team of content marketing specialists are here to align themselves with your business and your needs. The team consists of individuals who are professionals in public relations, editors, social media experts and bloggers. This provides us with a wide and varied amount of knowledge and expertise that can be called upon throughout your campaign to answer any questions you may have. Therefore, we are on-hand from the moment you get in touch with us, through to the planning stage as well as measurement and analysis stages.
Our clients benefit from our exceptional levels of experience but we have formed relationships with media platforms that have grown over many years.
What this means for you is that we are capable of delivering results from producing content that simply works.
As part of our content marketing service, we use our experience and expertise to fully utilise SEO (Search Engine Optimisation) as well as CRO (Conversion Rate Optimisation). We do all we can to capitalise on opportunities available to us, such as intelligent linking which involves attaining links on a wide range of media platforms as well as popular blogs to really propel your search engine performance to the next level.
Therefore, we ensure that all content has a call-to-action that works, which in turn will help to improve conversion as well as targeted leads which filter through sales.
Trusted Media uses all of this to create a platform and a base for a revamped return of investment which is what every business needs and wants to see.
If our media relations were not already strong and developed enough, then our established and forever growing relationship with influencers helps to bolster relations with your audience through the incorporation of social media, forums and many other thriving platforms.
We create healthy relationships with influencers so that we can build an influential image of what they wish to share and how they can discuss your brand in a positive and effective light.
All of this plays in to growing your business through successful links with your customers and audience.
Our digital PR services are extraordinary. Although the basic strategy functions in a similar way to traditional PR, consisting of things such as relationship building, creative thinking and communication; what makes us different is the fact that we target the correct people in an appropriate manner.
This method means we grasp their attention, which helps us keep them informed with what you do, how you do it, and how this could benefit them and their business.
Trusted Media only create campaigns which are tailored to your business, and reach your targeted audience in an efficient way. We have numerous tactics and skilled methods at our disposal which include social media campaigns, blogger relationships, viral videos and forum use. These methods are extremely practical in connecting your brand and business with your desired audience.
This coincides smoothly with our content marketing strategy and provides us with an increased level of coverage using authoritative sites to improve SEO performance.
Everything we do is created to work simply for you, because we believe that a composed strategy by us, creates exposure and a growth in revenue for you.
At Trusted Media, we are aware of the pivotal role that social media plays when it comes to successful digital PR. Because of this, we develop social media campaigns solely designed to target your core audience through solid engagement in a way that will create a buzz that is big enough to place your brand and business at the heart of online conversations. These conversations are crucial to your brand and its success, so using the right tone, we ensure to incorporate other relevant marketing methods. This creates an experience of your brand that is consistent and your business remains relevant online.
Through the correct content marketing strategy and digital PR, we can put your brand out there to get people talking and engaging with you. This will help to deliver your message in a way that is guaranteed to get results.
Our content marketing services are moulded around the idea of providing new and existing customers with content that engages inspires, intrigues and entertains.
Content marketing is a type of marketing where content is created and shared online. The content could be in the form of a video, audio, infographics, digital art, social media post, blog post, and written articles. The purpose behind content marketing is not to promote a brand, but it aims at developing interest regarding the product or services of the brand.
Informative, compelling, and interesting content, coupled with a strategy, proves to be very successful and helps to get desired outcomes. Content marketing helps to build trust, improve conversion rate, and generate leads.
Strong content marketing is very important when it comes to building your reputation as a credible & authentic brand or organisation in the industry. In the present world, users expect nothing less than high-quality & credible content.
A content marketing strategy is a set of guidelines helpful for planning, creation, and distribution of content. A content marketing strategy ensures that you produce valuable, high-quality, and relevant content for the right audience.
It includes your set of goals, target audience, KPIs, list of most-suitable content publishing channels, content types, and a content calendar as well.
Content calendar, which is also known as ‘editorial calendar’ is a schedule used by marketers or bloggers. A content calendar is a written schedule of what you or your organisation will post, where it will be posted, and when it will be posted. It also includes collaboration or partnership schedule and content update schedule. You can easily create a content calendar on a spreadsheet or using an app.
SEO and content marketing go together. Content marketing is essential to meet the requirements of SEO. SEO efforts are less effective without content marketing. In fact, both need each other and overlap at a certain point where one contributes to the other one to make a strong impact as a whole.
The only way to get desired outcomes from keywords is to use them in a content marketing strategy.
Our digital PR services are extraordinary. Although the basic strategy functions in a similar way to traditional PR, consisting of things such as relationship building, creative thinking and communication.
PR refers to ‘Public Relations’. Digital PR is an internet marketing strategy that marketers used to build their online presence and communicate with consumers. There are a number of ways used in digital PR, which incorporate blogging, online press releases, newsletters, and promotional emails. In digital PR practices, the focus is to identify the target audience and eventually convert them to leads.
Digital PR is important to track the popularity of any brand or organisation. It gives great insights into a larger portion of your target audience. Furthermore, digital PR enables the organisations to keep their name in the forefront of their target audience’s mind. Organisations need to work on digital PR if they seek an enhanced reputation and strong brand identity.
A digital PR strategy is a process to build a strong online presence and reputation among a target audience. A digital PR strategy provides planning, execution, research needed to build strong public relations.
In short, a digital PR strategy is a detailed roadmap to define your goals, its implementation, and the evaluation of results.
A few years back, there was nothing like traditional and digital PR. It was only ‘PR’. Now, both terms exist because of the evolution of the internet world. Traditional PR focuses on traditional communication channels like TV, radio, press, magazines, and newspapers. While, digital PR deals with all kinds of online channels like websites, social media platforms, bloggers, influencers, and digital press.
PR outreach is pitching your ideas, products, or services to powerful people like bloggers, journalists, and influencers with potential followers. First, you need to identify personalities who represent your niche or have an audience who could be your potential consumers. Brand story, identifying your audience, valuable &right content and media connections are the requirements of PR outreach.
EyebrowQueen has taken the industry by storm. Created by Nilam Holmes, who started the eyebrow revolution in 2008, EyebrowQueen is a brand on the lips of professional beauticians and makeup artists as well as the public.
We soon established a great synergy with the innovative and passionate team at EyebrowQueen, as we too consider ourselves passionate and innovative. The results speak for themselves, in just eight months
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Celebrity-endorsed aesthetic treatment, Collagenwave, has a growing base of A-list fans but wanted to improve its brand awareness and search visibility among a broader online audience. With non-surgical beauty treatments becoming more and more popular, it was vital that Collagenwave improved its visibility and positioned itself as a true industry leader.
When the team at Collagenwave came to us, they had a basic website with limited functionality that didn’t represent a true reflection of the high-end brand
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Beauty industry icon Nilam Holmes has a number of luxury, high-end beauty brands under her belt, but was looking for a professional website to further establish her personal brand away from these businesses.
This website would be a platform for Nilam to showcase her knowledge and experience in the beauty and skincare industry, alongside her products, services and businesses.
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Popular sporting podcast, the ’80s and 90’s cricket show was looking to create a compelling brand that encompassed the retro age their podcast focusses on, as well as develop a website to act as a central hub for fans and followers.
This website was a brand new venture for the podcast, who previously just relied on their show to be their only platform
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Award-winning leading lady Kerry Ellis has taken the stages of West End and Broadway by storm, starring in productions such as We Will Rock You, Wicked, Oliver and Les Miserables.
While Kerry had been busy releasing a solo album and touring with Brian May across the world, her website was not providing the same success. Basic and lacking in design that genuinely reflected Kerry’s brand, it was also difficult to manage, making it challenging to update information about events and releases.
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Prestigious beauty destination, Dermaspa had a well-established website that multiple providers were managing – always a challenge for busy business owners. The website was functional but was lacking when it came to providing an enhanced user experience that Dermaspa’s audience expected, and that truly reflected the luxury brand.
Our unrivalled skill and experience, and proven track record for designing and developing high-performing e-commerce website led to incredible results for this client.
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Playing a crucial role in the preservation of wildlife and the future of conservation, the Open Wilding Project approached Trusted Media because the basic website they were using was limiting the visibility of the Open Wilding Project, and ultimately – their funding.
The project and its important cause soon grabbed our attention, and we knew that we could put our e-commerce design, development and marketing skills experience to use, improving the representation of the brand and improve the performance of the website.
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