- Ranks for 113 keywords
- Achieves an average of 2700 impressions
- Has a click-through rate of 7.8%
Beauty industry icon Nilam Holmes has a number of luxury, high-end beauty brands under her belt, but was looking for a professional website to further establish her personal brand away from these businesses.
This website would be a platform for Nilam to showcase her knowledge and experience in the beauty and skincare industry, alongside her products, services and businesses. It would also serve as a portfolio to curate her high volume of press and media coverage and upload case studies of her work in the beauty industry.
It was essential that the design and development of this e-commerce website reflected Nilam’s success and personality. It also had to encapsulate, in its entirety, the sophisticated and empowering brand that runs through Nilam’s businesses.
Putting experience into practice
By working closely with Nilam and understanding what she wanted to create for her brand and coupling this information with our experience of digital marketing and driving online results and sales, we undertook some critical strategies.
This provided deep business data and helped shape new product development.
Within four months of launching, the attention to detail of the brand and the website through images, copy and technical SEO meant that it quickly began ranking for keywords, 113 to be exact. This is critical when it comes to increasing brand visibility and awareness among Nilam’s audience. This would also positively impact Nilam’s other businesses, creating an eco-system of success.