Putting experience into practice
It was clear that the limitations of Wix website were never going to allow the Open Wilding Project to reach their true potential and meet their objectives. The new website needed to clearly define the brand, and the mission as well as appear trustworthy and credible, and let’s not forget, it needed to offer users a quick and easy way to make donations.
When it comes to increasing online sales, it really pays (pun intended) to provide the path of least resistance, removing all barriers to converting.
A brand-new, bespoke e-commerce website
As well as undertaking the complete redesign and redevelopment of a new e-commerce website, we created bespoke support/donation forms that were aligned with the needs of the business and audience. This new website benefitted from new stable and reliable hosting and was fully optimised for organic search, meaning that the Open Wilding Project would benefit from increased visibility in the search engine results pages and increase the volume of organic traffic to the new website.
To support the new professional branding of the website, Trusted Media also created a business email solution, making the team at the Open Wilding Project more accessible to their audience, should they ever want to reach out. You might be sick of hearing this now – but yes, this really does further improve brand trust and credibility.